The Power of Print

The Power of Print

The Power of Print examines how physical and digital books shape reading preferences, ownership, and industry trends. From the influence of BookTok to the economics of publishing, environmental concerns, and the psychology behind reading formats, this project explores why, despite digital convenience, many readers still crave the tangible experience of a physical book.

A printed brochure is the final product of this project — follow the link below to see the PDF. But this website expands on the discussion, offering deeper insights, research, and behind-the-scenes context that couldn’t fit within the confines of the brochure.